Monday, April 26, 2010

Maximizing the Number of Entrants in your Blog Giveaway - the Prize

Do you have dreams of your latest blog giveaway generating huge traffic for your blog? While giveaways can be a great way of building interest, just posting a giveaway alone is not going to be enough. 

Often times I see a great blog giveaway get less than a hundred entries. With a few changes to their post, the giveaway could have received two or three times the number of entrants.

This is the first of a series of posts on ways you can increase the number of entrants in your giveaways. Today we are going to discuss the prize.  Even if you are doing a review where the prize is arranged by the sponsor, there are still things you can do to make your giveaway more appealing to entrants.

The blog giveaway prize
Obviously, higher value prizes get more entrants. However, you can run a successful blog giveaway with a $10-$20 prize. Here are a couple of things that can help your prize stand out. 
  • Consider the value of the prize vs. the amount of time it takes to enter.  Entering blog giveaways can be time-consuming.  It is not unusual to spend 10-15 minutes on a blog giveaway completing all the entry methods.  If you have a smaller value prize, consider using google docs for the mandatory entry instead of making entrants leave a comment.  Entrants will not spend a lot of time entering for smaller prizes.  It's a matter of time economy.  People have a limited amount of time to enter so they have to prioritize. They will be more likely to enter for a smaller prize by taking 30 seconds to fill out a form than if they have to jump through a lot of hoops to get an entry.
  • Get creative with the presentation.  Let's say you are giving away a $10 gift card.  Instead of just offering the gift card, put it in a cute little gift bag.  Do something that makes it stand out from all the other $10 gift card giveaways out there.  In a giveaway I ran back in December, I got good response from a $10 Starbucks gift card that I put into a little crocheted snowman gift bag that I made.  Despite being a fairly common giveaway item, I presented it a little bit differently.
  • If you are just starting with giveaways, an Amazon gift card is a great prize to start.  They are popular as people can save them up and then purchase whatever they like.  In addition, you don't have to pay to ship the prize to your winner as the Amazon codes can be emailed. You can open up your giveaway worldwide since the prize is emailed.  This results in more entrants than if you had to restrict it to one or two countries.
  • Coupon giveaways seem to be a popular first-time prize.  However, coupon giveaways don't typically get a lot of entrants.  As one forum member stated "I can cut those out myself."  If you are considering running a coupon giveaway, try to think of a way to add value to the giveaway.  Consider adding a coupon organizer or maybe a small gift card to the prize to increase perceived value.
  • Be sure to include a clear picture of your prize in your giveaway post.  People like to see what they could win. Make sure it is in focus.  It doesn't have to look like it was a professional photo,  but it should be a good representation of your prize.  You can download a free photo editor at getpaint.net that works great for cleaning up photos, adjusting brightness, etc.
  • Be sure to include a thorough description of the prize right before the entry requirements.  That way if the entrant skims the review, then they still know exactly what they are entering to win.  (I know the point of a review/giveaway is to provide publicity for the company but a lot of people skip the review and go right to the entry.  It's the whole limited time issue again.)
This series will continue tomorrow when we look at how the design of a blog giveaway can affect the number of entrants.

I have been entering and hosting giveaways for awhile now.  If you would like me to look at a draft of your giveaway before you post it feel free to send me an email.  (ssovrnej at gmail.com)  I would be happy to look it over and make suggestions.

4 comments:

Coupon Clippin' Mommy said...

Great tips, thanks!

Kisha said...

Jen! This is seriously great stuff! Do you mind if I link to it in an upcoming post? You rock!

Jen @ GBG said...

Sure Kisha! I am glad it was helpful.

Rachel R. said...

Just browsing your site today and found these posts. Very informative and I wish more giveaway bloggers would follow some of these guidelines.

I'm constantly trying to improve my own giveaways, so if you have any constructive criticism or feedback, that would be great!

http://rachelsgiveaways.blogspot.com