Tuesday, June 8, 2010

Enter to win 1 of 10 spots on the Crayola Green Team

Crayola Announces Search for the “Crayola Green Team”
Ten children with colorful dreams for protecting the planet will be selected
to help plug Crayola’s new solar farm into the sun

June 7, 2010 – EASTON, PA – To celebrate its iconic school supplies getting greener and a new 15-acre solar farm that will make 1 billion Crayola crayons annually, Crayola announced today its search for the inaugural members of the “Crayola Green Team,” a group of 10 children with colorful ideas for making their schools, homes or communities greener. 

Now through June 28, children can participate in the “How I Dream in Green” contest for the chance to win one of 10 spots on the Green Team. Crayola will bring the team to its headquarters here to do the honors of ceremonially plugging its new 15-acre solar farm into the sun on August 5.  Parents or teachers can submit artwork that illustrates the colorful ways children want to protect the planet either at Crayola’s Facebook fan page (www.facebook.com/crayola) or at Crayola.com.

Submissions will be displayed in an online gallery on Facebook which will be open for public voting from July 6-21.  Crayola will then select the 10 most creative and original ideas from the artwork that receives the most votes and honor the Crayola Green Team members at its solar farm “plug in” celebration.

“We believe that the creativity and originality of children will lead the way in making the world a greener place,” said Mike Perry, Crayola president and chief executive officer. “By using renewable energy, reducing waste and protecting the rainforests, we are committed to doing our part to ensure that today’s kids have a healthy environment for their creative tomorrows.”

As part of Crayola’s ever-evolving green initiative, this back-to-school season special boxes of Crayola crayons, markers and colored pencils will feature icons calling out the ways each product is lessening its impact on the environment.

Solar panels are providing power to make more than 1 billion Crayola crayons annually and recycled bottle caps are being used to make 500 million Crayola markers, keeping hundreds of tons of plastic out of landfills. Since 1987, Crayola has made its colored pencils from reforested wood: for every tree that is used, a new one of the same species is planted.  Crayola’s new greener school supplies will be available for this back-to-school season.

Crayola LLC, a subsidiary of Hallmark, Inc. based in Easton, Pa., is the worldwide leader in children’s creative expression products.  Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create whatever they can imagine.  Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information visit www.crayola.com/mediacenter

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